Hey folks,

I hope you’re safe, healthy and doing okay in the craziness that is COVID-19.
It’s t-minus 8 days until Earth Day Live and starting today, we’re going to send daily email updates between now and the end of the campaign to provide transparency, share wins, and allow for feedback/ideas/questions. I’m sending this first one just to get us started, but there is so much more going on that I have likely missed things that we’ll make sure are included in coming updates.
You’re receiving this because you’re involved in making Earth Day Live awesome (or did previously). Please reply to this if you:
  • Don’t want to receive these emails.
  • Want more people/groups added.
  • Have comments, questions and/or feedback.
General updates
  • Over 13,000 people have RSVP’d to Earth Day Live
  • The Earth Day Live website has been updated:
    • Now has lots more information including confirmed participants, a local livestream map, 3 day content and FAQs.
    • We have a Get Involved page to share with any website, company, organization or person you know to help promote Earth Day LIve.
    • If you RSVP, you’ll trigger the register to vote workflow.
    • We also have a page specific to voter registration that we’ll be building out with more information and tools: https://www.earthdaylive2020.org/vote/
  • We have an approved WordPress plugin that any WordPress site can use to install the Earth Day Live banner. Instructions here.
  • Lots more social media assets have been added including Zoom backgrounds, Snapchat filters and more. Drive folder here.
  • We’ve started configuring Maestro as a wrapper for the livestream player on earthdaylive2020.org – stay tuned for a preview of this!
    • It includes some amazing embedded engagement tools like chat, polls, sharing, donations, iFrame embeds and more.
    • It also includes custom overlays we can trigger during the stream to allow for calls to actions that align with the stream content, and the host can call it out.
Confirmed participants
  • Joaquin Phoenix
  • Jason Mraz
  • Moby
  • Ndaba Mandela
  • Lil Dicky
  • Aimee Mann
  • Angelique Kidjo
  • Bill McKibben
  • Ilyasah Shabazz
  • Laurie Anderson
  • Luke Baines
  • Madame Gandhi
  • Matt McGorry
  • Mustafa Santiago Ali
  • Nahko The Bear
  • Patricia Arquette
  • Patrisse Cullors
  • Patton Oswalt
  • Reverend Dr. William Barber II
  • Rosanna Arquette
  • Talib Kweli
  • Tim Heidecker
Major websites/companies confirmed
  • Tumblr – custom promotion
  • Lush Cosmetics – embedding the livestream
  • Seventh Generation – custom promotion
  • Canva – sending promo email to all their english users + custom promotion
  • Save Our Shores – website banner
  • Wholegrain Digital – website banner
  • ThoughtWorks – custom promotion
  • Continuations – blog post
  • Future Coalition – website banner
  • Children’s Environmental Health Network – website banner
  • Alliance of Nurses for Healthy Environments – website banner
Recent Press
How you can help
  • Do you know anyone that works at Squarespace? Reply if so. We’d love to connect with their team and don’t have a good way in at the moment.
  • Do you know anyone who has built a Shopify app before? I’d love to connect with them!
I don’t know what situation you’re in, but I know many of us are feeling alone. Let’s make Earth Day Live a beacon of hope the world needs during this time.
Thank you for all that you do, and stay safe.
Dan, and the Earth Day Live team

Dan Lewis-Toakley
Email dan.lewistoakley@thoughtworks.com
Pronouns He/Him

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