I want to introduce you to Dan Lewis-Toakley from ThoughtWorks (cc’d) who is one of the leads on the creation of Earth Day Live. I worked with him on the Digital Climate Strike on September 20 to help drive TONS of traffic to our shared site and people into the streets. He’ll be sending daily emails to this list to enlist your help to 👉HYPE Earth Day Live 👈. We’ll need as much buzz as possible to drive as much viewership to our collective cause as possible. So, please review his email below and push EDL on social, your websites, and networks.
On Mon, Apr 13, 2020 at 6:15 PM Dan Lewis-Toakley <dan.lewistoakley@thoughtworks.com> wrote:
Hey folks,

I hope this email finds you all as well as possible right now, and you’re weathering the madness of the pandemic and lockdown okay.
About a month ago, I emailed you to announce a digital Earth Day mobilization that we were kicking off. We’ve been busy at work building a brand and website, forming coalition partnerships and creating all the resources you and anyone on the internet needs to get involved.
We’re calling it Earth Day Live: a three-day livestream mobilization that’ll feature activists, musical acts, celebrities, cooking shows, dance parties, and much, much more. It’s less than 10 days away and we just launched the updated website!
Current participants

Joaquin Phoenix, Jason Mraz, Moby, Ndaba Mandela, Lil Dicky, Aimee Mann, Angelique Kidjo, Bill McKibben, Ilyasah Shabazz, Laurie Anderson, Luke Baines, Madame Gandhi, Matt McGorry, Mustafa Santiago Ali, Nahko The Bear, Patricia Arquette, Patrisse Cullors, Patton Oswalt, Reverend Dr. William Barber II, Rosanna Arquette, Talib Kweli, Tim Heidecker

And many more to be added over the coming days!

We need your (outreach) help
We’ve got some big names, but a kick ass line up isn’t enough — we need a huge outreach/promotion campaign to let every corner of the internet know about Earth Day Live.
Can you join us and reach out to your network for any websites, influencers, celebrities, and more to join in? No worries at all if you can’t – I know many of us are swamped – but we thought we’d put the call out just in case.
Steps to take to get you started:
  1. Jump back into the Digital Climate Strike slack! We’ve re-purposed it and added a tonne of new faces who are working with us this time around. Head over to #outreach to get involved.
  2. Share our Get Involved page. It contains a new website widget sites can add, banner ads and social media resources.
  3. Send an email about Earth Day Live to everyone you know. We have a sample email for you to use here, and we have a master outreach sheet here to help us track progress.
  4. We have a daily outreach stand up at 1:30pm EDT each day.
    • Hit reply to this email if you want to be invited. Or reply if you have any other ideas to make this huge!

I don’t know what your situation is, but I know many of us are feeling alone. COVID-19 is hard, but Earth Day Live could shine a beacon of hope in the world when we need it.

Daily update emails
Last September during the Digital Climate Strike, I sent daily update emails on the campaign progress – and we’re going to do the same starting tomorrow. I promise they will be much shorter than this.
Please reply to this email and let me know if you don’t want to get these updates. And have questions / comments / feedback? Reply as well.
Thank you for all that you do, and stay safe.
P.S I know some of you are probably not only aware of this campaign, but already pitching in. If so, you can just keep being awesome and stay tuned for daily updates starting tomorrow 🙂
Dan Lewis-Toakley
Email dan.lewistoakley@thoughtworks.com
Pronouns He/Him

Emily Southard

US Fossil Free Campaign Manager, 350.org
Preferred pronouns: she/her/hers

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