Pressure on Vanguard

Hi there,

We’re writing with an exciting update; we’ve taken our campaign’s message to TV airwaves around Vanguard’s HQ.

Vanguard S.O.S. has launched a new ad calling out Vanguard’s lack of climate action and warning customers of the risk that climate change poses to their retirement futures. Click here to watch and share the new ad, titled “Reaping What They’ve Sown.”

Despite years of mounting pressure to do better on climate from customers, climate experts, and more, Vanguard continues to waffle on its climate policies and shy away from formal commitments. After the firm made the cowardly choice to back out of the Net Zero Asset Managers initiative in December, its CEO Tim Buckley defended this move in the Financial Times in February. 🙄

It seems like Vanguard’s leadership thinks that they can quietly back away from climate commitments and are hoping that customers and the general public won’t notice. They are underestimating us, and right now we’ve got a unique chance to make sure they realize we noticed.

WATCH and SHARE our new campaign video calling out Vanguard’s lack of climate action to make sure as many Vanguard customers as possible understand that the firm is toying with their secure futures by refusing to meaningfully address climate risk.
We know watching and sharing a YouTube video might not seem like the most impactful thing you can do; we wouldn’t ask if we didn’t think this message spreading as far as possible has the potential to make a BIG impact at Vanguard.

As one of the largest asset managers in the world and one of the most popular choices for Americans to invest retirement dollars, Vanguard relies heavily on its brand and reputation as a trusted institution. Wouldn’t it be a shame if something happened to that trusted reputation?

For more info about the newest Vanguard S.O.S. campaign ad, check out our latest press release. More from us soon.

In solidarity,
Vanguard S.O.S. Team (Campaign of Asset Manager Wake-Up Call)

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