Hey Jeanne,

Toilet paper may be on our minds, but it’s still not on store shelves.Could you ever have imagined such high demand for TP? Just as you may be experiencing varying levels of TP shortages, so too have retailers and suppliers. They’re having a tough time meeting the surge in demand, but there is a huge opportunity the industry has yet to seize.

U.S. tissue giants like Kimberly Clark, Georgia-Pacific, and Great Lakes Tissue all produce commercial lines of toilet paper containing recycled fiber that are supplied to offices, stores, and restaurants. Now that millions of people are home, the demand for these is pretty low compared to the at-home hiney wipe. That’s why we’re telling these companies that WE want 100% recycled TP, and asking them to use their commercial line paper mills to produce more 100% recycled, at-home TP.

Will you join us and add your voice to urge big tissue companies to produce more 100% recycled at-home toilet paper using their commercial line paper mills?


Think about all the beautiful trees that are being cut down en masse to produce more toilet paper at a higher pace. If these last few years have taught us anything, we need intact forests to fight against climate change. And studies have shown that there is a clear link between deforestation and pandemics. So, if protecting wildlife habitat is our best defense against future disease outbreaks, why log thousands of acres of forests for loo rolls?

The tree-to-toilet pipeline that most of the industry is on cannot continue.On average (pre-COVID times) Americans use three rolls 🧻🧻🧻 a week, and they’re the biggest consumers of TP in the world. Many US toilet brands, (like Charmin) rely on virgin tree fiber from the Canadian boreal. There is more: about 30% of boreal forest tissue fiber comes from whole trees from clearcut forests. The impact of this is truly devastating, because that 30% is enough to endanger threatened species like the woodland caribou, and release shocking amounts of carbon into the atmosphere.

Your choices matter. Your voice is powerful. Join us in pushing “Big Tissue” to make at least 50% recycled fiber at-home tissue products so we’re not forced to flush our forests down the toilet.

Our Stand.earth community of forest heroes assembled last year to demand that Procter & Gamble (P&G) incorporate recycled fiber into its tissue products, and stop sourcing from critical caribou range habitat. Now is the time for P&G to start producing 100% recycled TP along with Georgia-Pacific, Kimberly Clark and Great Lakes Tissue.

Working towards large-scale protection of majestic forested areas like the boreal is just the work Stand.earth was created to take on. Protecting forests is in our DNA, back from when we were founded more than 20 years ago as ForestEthics. Over the years we’ve been proud to help protect millions of acres from logging in the Great Bear Rainforest, Inland Temperate Rainforest, Northern boreal forest, and in Chile.

Thank you standing up for wildlife, forests and our future. Our team is fewer than 50 people, but this community is more than 300,000 people strong and growing – and together, we’re using our collective power to fight climate change, protect wild spaces, stand with impacted communities, and say no to new fossil fuels.

Your friend and fellow forest lover,

Erdene Batzorig
Digital Associate

P.S. Have you seen Mr. Soft in our latest video on whether wadding or folding saves more TP? Watch it here.

P.S.S. Read our full statement on COVID-19 here.

Stand.earth challenges corporations, industries, and governments to prioritize the well-being of people, our environment, and our climate by creating long-term, effective solutions. None of this work is possible without your support.
San Francisco office: 650 California Street, 7th Floor, San Francisco CA 94108
On traditional Chochenyo and Karkin Ohlone Lands  

Bellingham office: 1329 N State St., Bellingham, WA 98225
On traditional Lummi and Nooksack Lands

Vancouver office: 151 West Hastings Street, Vancouver BC, V6B1H4
On Unceded Territories of the səl̓ílwətaʔɬ, xʷməθkwəy̓əm, and Skwxwú7mesh Nations